Brochures are known for being compact both in shape and messaging, brochures offer a lot of information for their size. Most brochures are able to introduce the company, provide a snapshot of products and/or services, as well as share features and benefits and contact information — essentially a condensed version of what a website does.
One of the advantages of a brochure is that, when done well, the consumer will have a good idea of what your company is all about and what you have to offer simply from browsing your brochure.
They are extremely versatile compared to postcards and other forms of print materials, brochures can be mailed, used on location, or handed out at events. These multi-purpose attributes makes the decision to print a larger number of brochures fairly simple, since you know you will be able to use them in a wide variety of ways in the future.
They offer an easy referral system.
Simplistic though it may seem, brochures can be passed from person-to-person. This old school referral method still works today, and shouldn’t be discounted.