For a small business, the budget is always an issue. However, business cards are perhaps the most cost-effective option available. With a few cents apiece, and even cheaper if you buy in bulk, you get a marketing tool that gives you more bang for your buck.
Business cards are versatile.
Despite their small size, business cards can include a great deal of information. You can put more than just your contact information on a business card. You can put some advertising material, or even offer a deal or coupon. Be careful not to include too much information on your cards, though. You don’t want to overwhelm the recipients.Business Card Printing Tip: Instead of the usual website link, create a landing page on your website that your recipients can visit. On this page, you may put an introductory video about your business. You can even put an exclusive offer like a discount or a bonus gift just for them.
Business cards are convenient. With business cards, you have control over how it looks and where it goes. You also have discretion over the content of your card, as well as your strategy on how to use them. Plus, business cards are small enough for the recipient to keep in a wallet or purse. A lot of people even have special containers or binders in which they keep business cards for later reference.Business cards never stop working.Unlike a radio or television ad that only lasts for about 30 seconds or an online banner ad that lasts even shorter, a business card stays with the customer. Every time that customer looks at your business card, they are reminded of your company which increases the chances of that customer using your services.When it comes to business cards, the bottom line is that they work. Businesses continue to hand them out because they continue to bring in more customers every year. As with every advertising tool, it is important to plan adequately. You have to include the right information (and the right amount of information) on your cards, and you have to get them into the hands of the right people.
Your business card may only be one aspect of the entirety of your branding, but it is crucial for a good first impression. Before designing your card, you need to make sure to fit it into the personality that you want to portray for your business. It helps to have a comprehensive branding strategy that you can refer to for this.
When you plan your marketing strategy, do not neglect the power of the little business card. They may be old, and they may be small, but they pack a punch.