Know your audience
Before you start writing, it’s crucial that you know who your audience is, and what they are looking for.
Instead of guessing what your audience need / want, I recommend that you make data-driven decision by doing industry research and competitor analysis
Write Compelling Headlines
If you don’t have a compelling headline, then there is a very good chance that your blog post will not be read or shared.
Add Subheadings to break the page
Formatting is crucial for blog posts.
There’s nothing worst than reading a blog post that’s just one giant paragraph.
Most of the time people skim through the content before they actually decide to read it, so you must always breake your article with subheadings.
Use Bullet Points
You need to make sure to highlight your best information.
Bullet lists are perfect because they’re very easy to skim through.
Human brain processes visual content a lot faster than text based content. That’s why adding captivating images can help boost your engagement.
Optimize for SEO
Google organic search drives a huge chunk of the traffic for most websites.
If you want to maximize your SEO ranking, then you must optimize your blog post for important SEO ranking factors.
Add Clear call-to-action
The most important tip is to add a clear call-to-action.
Whether it is to ask your readers to leave a comment, share your blog post, follow you on social media, or purchase your product, make sure you clearly state what you’d like them to do.
A good call-to-action is something that’s easily distinguishable and stands out.
For example, if you like this post, then I’d really love it if you can share it on Twitter and Facebook.